Why can’t corporations just say it straight?

The owners of Eagle Mine in Michigan’s Upper Peninsula can’t say “collapse.” They say “fall of ground incident.”

Enbridge Corporation can’t say “gap” in its Straits of Mackinac pipelines.  They say “holidays.”

These may be industry lexicon, but they’re not adequate for legitimate controversy.  When clarity of language suffers, public relations suffer.  Suspicions increase.  The corporate communication textbook needs a new edition.